In talking with many franchisors over the years, we often hear the same question: "How can I best leverage the power of the internet to help my business?" While websites continue to be one of the biggest pain points for franchisors, they can also be one of the biggest assets – if you have the right tools in place.

To facilitate an engaging website experience for its customers, franchisors should consider four key attributes: control, localization, simplicity and brand consistency. A robust content management system will facilitate an easy implementation of these four key attributes – but not all CMS solutions are created equal. Our Webtreepro web CMS enables franchisors to maintain consistent brand control across all sites while still allowing for localization – and much more. To find out how Webtreepro can help your franchise, learn more now.

For more detail about the four tips to creating a better website experience, check out this article in Franchise Expo written by our own Steve Press: 4 Key Considerations for Engaging Websites

Agile methodology. Open architecture. These familiar terms within the software development community can be applied to the operational side of business as well.

Business process optimization is something that organizations across the globe often struggle mightily with – but it doesn’t have to be that way. When combined with common sense and some good old-fashioned discipline, business process improvements such as smoother procedures, more efficient workflows and overall growth are yours for the taking.

Our president, Steve Press, recently penned an article in CIOReview magazine about how software principles can be used to guide business transformation. It’s a great read – check it out here.

Personalization is not just for monogrammed sweaters and tchotchkes – it’s also vital to the online consumer experience! When it comes to the travel industry, a personalized web experience can affect the length of time that consumers stay on your site, which can lead to more purchases.

We’ve blogged before about the important role of dynamic content in personalizing the consumer experience. But now, we’ve gone a step further – creating a series of tips to assist travel companies in their quest to set their agents up for success through the power of dynamic content. Hint: it really can

be easy if you have the right tools in place.

Download the full article "Five Tips: Harnessing the Power of Dynamic Content"

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