Primero Systems Blog

CLARITY Wednesday: Customer Acquisition in Focus

The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20% Driven by the explosion of cloud...

CLARITY Wednesday: Customer Retention in Focus

There is no magical program, app, process, or other digital solution that in and of itself will solve the deficiencies in your customer retention goals. Instead,...

CLARITY Wednesday: Customer Service in Focus

Did you know that after more than one bad experience, around 80% of consumers say they would rather do business with a competitor? Customer sentiment towards the...

CLARITY Wednesday: Customer Experience in Focus

Did you know that after a bad customer service experience, 39% of customers will avoid a company for two years?!? When asked about factors that influence a business’...

Stop Building “Just-in-Case” Software

A popular phrase over the decades has been “Build it and they will come”. In software, that simply isn’t true. Let’s make sure we’re building software “Just-in-Time”...

Scrum-Butt: 3 Fundamental Changes That Make Scrum Work

If you’ve been around software development in any capacity in the last decade, you’re at least familiar with the concepts and principles of Agile and Scrum. Whether or...

Fuel Your Franchise with Operational Data

It’s no secret that data is a powerful asset for any business – but all too often, data is not used to its full potential. In the franchise world specifically, data...

How Software Principles Can Guide Business Transformation

Agile methodology. Open architecture. These familiar terms within the software development community can be applied to the operational side of business as well. ...

Investing Wisely in Software

In the ever-changing world of software, there are compelling reasons to assess whether your software solutions are in need of replacement. For example, you may be...

Marketing to Own the $83 Billion Travel-Agency Channel

Fun fact: The modern travel agency first appeared in the 19th century. Since then, the travel industry has evolved. From supporting agents with new technologies to...
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