Embracing Disruption and Harnessing Change to Build Lasting Relationships

Embracing Disruption and Harnessing Change to Build Lasting Relationships

 

With change being one of the only constants in this world, we often look to technology to get a handle on how to turn the disruption into an asset.

 

According to our CEO Gary Saner, the competitive advantage that Primero provides is through its culture of competence where the team comes in to craft a solution that allows companies to differentiate themselves and enhance their offerings to their customer base.

 

Primero has been on an upwards track – hiring new employees, taking on new clients and landing new opportunities for our mission-critical, enterprise-grade custom software solutions. As Gary says, it is all about making a significant impact on the bottom line for our customers.

 

Gary recently shared some stories from the front lines, including some of our recent successes in the travel industry. It’s a great read – check it out here.

 

Gary Saner, Primero Systems Owner & CEO

 



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Follow Travel Software Solutions

Follow Travel Software Solutions

 

With our new Travel Software Solutions page on LinkedIn, we help you tap the power of software to manage nearly every component of your travel business.

 

For resources , tips and perspective on how to succeed in the travel industry, follow the page at https://www.linkedin.com/company/travel-software-solutions.  Feel free to give us feedback on the content you’d like to see.

 

Bon voyage!

 

 



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Why Travel Company Websites Need Dynamic Content

Why Travel Company Websites Need Dynamic Content

 

In the travel industry, content represents currency. It’s time to put that content to work for you – and get it in front of the right customers at the right time. But static content won’t fit the bill – it must be dynamic.

 

Dynamic content is unique. It’s personalized. Travel offers and services are ever-changing – and travel companies need the ability to seamlessly serve up relevant travel promotions and information at the push of a button. A beautiful, well-designed site means nothing if it doesn’t engage the target audience.

 

Many travel companies already manage content in their back-office systems or through a data subscription service. Where Primero can help is making this process automatic and tailored to end customers. Our CMS solution, Webtreepro, integrates with corporate systems and subscription services to dynamically serve the most up-to-date travel offers to one or hundreds of travel websites.

 

The promotions that travel companies offer come from the travel company’s internal systems, data subscription services – or a combination of both. As a consumer browses and navigates through the thousands of potential promotions, Webtreepro dynamically serves up relevant information to the travel company’s website in real-time. This greatly increases the likelihood of the consumer finding just the right promotion for them. What’s more, Webtreepro easily integrates with other systems that may already be in place – such as a CRM, calendar systems, reservation systems and more.

 

Dynamically served content is not only beneficial in external-facing websites – it can also be useful in the Intranet portal world. Based on criteria set by the company, Webtreepro’s roles and permissions allow information to be seen by only certain employees that need access to that information.

 

Whether you’re a travel franchise, consortium, a host agency or anything in between, you need dynamically served content.

 

 



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