Primero Systems Blog

Mobile Presence in Focus - CLARITY Wednesday

B2B buyers are more likely to buy again from the same vendor if their mobile experience is positive. Even so, many businesses have been slow to adopt a comprehensive mobile strategy as part of their overall marketing initiatives.  

3 Mobile Facts Worth Considering: 

  • A Google/BCG study concluded that mobile usage could accelerate the time to purchase by as much as 20%. This is true for complex purchases in particular 
  • Millennials, the largest generation in the US workforce and one of the most constantly connected, are becoming key influencers in B2B buying decisions. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. 
  • As many as 50% of B2B search queries are conducted on smartphones. BCG reports this figure will grow as high as 70% over the next two years.  

Assess the Value of Mobile to Your Organization  

Mobile usage drives or influences about 40% of revenue in leading B2B organizations. This is especially true for industries that depend more on sales than marketing to drive revenue.  

What value do you place on using mobile applications to ensure that your employees and customers can access your company information and conduct business with ease?  

Determine Your Organization's Related Pain & Frustration 

In order to fully assess your level of pain (and frustration!) it’s helpful to know where you want to be. So…what does good look like?  

A low pain example of Mobile in the Enterprise would be: We have already developed mobile applications for our organization and have a solid integrated mobile strategy in place for branding, customer service, and /or use it as an additional marketing channel. We have a full understanding of the costs, security requirements and resources needed to continue our efforts. 

What is your organization's level of pain as it relates to your Mobile presence? 

The CLARITY Assessment™ 

In the CLARITY Assessment™ we focus on 7 key company objectives. Above, we touched on your Mobile presence, which is one of 5 categories related to the broader objective of Agile Operations:  

Customer Relations
earning & Development
Agile Operations

  • Leveraging Cloud Technologies  
  • Big Data 
  • Artificial Intelligence 
  • DevOps  
  • Mobile Presence

Risk Management
Information Technology
Technological Innovation
Yield (Financial)

Almost every company worldwide is in some stage of their own digital transformation journey. You’re invited to take the CLARITY Assessment™, with the goal of helping to define your own company priorities in your digital transformation journey. Click here to experience it now. 

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